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NBTC Visual Identity
Conceived and designed for the newly created National Blood Testing Cooperative, an alliance of the National Blood Collaborative launched in 2019.
The goal of the project was to create a new identity for a shared entity that fits within the industry and reflects both the coming together of many blood banks and the location of the testing center in the Atlanta area.
Fonts were selected to be corporate-positive but unique and the colors are Americana and scientific.