Art Director & Brand Strategist

Dana
Constance

18+ years building brands that move the needle. From $1B contract wins to AI-augmented real estate launches — I bring craft, strategy, and a relentless curiosity to every brief.

I'm not here to manage the past. I'm here to design what's next.

◉  Available for full-time roles · Bay Area & Remote

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Design experience

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Creative leadership

$1B+

Revenue from art direction

0

High-value leads captured

0

Donation lift at Stanford

$75K+

Annual savings in-housing design

// Philosophy

Good design is a utility — it should work hard, scale effortlessly, and solve real problems.

I've always believed that whether you're standing onstage or in a conference room, you're looking for the same thing: a connection. My creative journey spans high-stakes corporate brand strategy, the human textures of photography, and the collaborative energy of the stage — but to me, a design system, a street photograph, and a play are one and the same: architectures for a story.

I show up with my sleeves rolled up. I've built creative departments from the ground up, and my heart is still in the craft. I'm not just here to direct the vision — I'm here to build the files, sweat the pixels, and deliver. And I'm actively learning every tool the future puts in front of me, because curiosity is the one skill that never goes out of date.

That includes team and budget leadership across KPMG, Stanford Healthcare, Cognizant Technologies, and Waste Management — managing both the people doing the work and the budgets behind it.

View all →
2024 Cognizant Workday Rising Conference

Experiential · Cognizant

AI Transformation Wave

175+ leads · outshined Titanium sponsors

The Blood Count PSA

Video · Stanford Blood Center

The Blood Count Theatrical PSA

23% donation lift · six-figure donations

WM Davis Street Master Plan

Exhibit Design · Waste Management

Davis Street Master Plan

$500M capital investment secured

South Bay Donor Center

Environmental Design · Stanford

South Bay Donor Center

Top production hub in SBC network

 Art & Marketing Director · Equitide |Alameda, CA |Brand · Experiential · AI-Augmented Design |Figma · AdobeCC · Copilot · Claude · DALL-E
2026
– Now

Equitide Current

Art & Marketing Director

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  • Architecting the full brand and marketing launch for a vertically integrated real estate trust — from identity system to go-to-market strategy.
  • Building AI-accelerated content workflows for video production and press — compressing launch timelines without sacrificing quality.
  • Co-leading community and crowdsource strategy to drive investor awareness and early brand adoption.
  • Operating as embedded creative and strategic partner to executive leadership across brand, content, and market positioning.
2019
– 2025

Cognizant Workday Practice Previous

Senior Brand & Experiential Designer · Pleasanton, CA

View work
  • Led visual strategy for 3 flagship Workday Rising conferences, supporting acquisition by Cognizant.
  • Captured 560+ high-value client contacts via immersive experiences: Rock-n-Roll, Human Connection, AI Transformation.
  • Conceived the CS Values Wheel — adopted firm-wide, installed as 4'×4' pieces in regional offices.
  • Led Microsoft Copilot rollout to streamline enterprise sales deck production.

// Portfolio

2014
– 2019

Stanford Blood Center / Stanford Healthcare

Marketing & Design Manager · Palo Alto, CA

View work
  • Led the 2015 brand refresh through SBC's acquisition into Stanford Healthcare.
  • Drove a 23% increase in blood donations and six-figure nonprofit donations via the Give Good campaign.
  • Directed interior design of the City of Campbell donor center — a spa-like branded environment.
  • Conceived, wrote, and storyboarded The Blood Count PSA screened in South Bay theaters.

// Portfolio

2010
– 2014

Waste Management, Inc.

Senior Creative Designer · Oakland, CA

View work
  • Art directed the 2013 Oakland contract bid — securing $1B+ in future revenues.
  • Designed the Davis Street Master Plan exhibit anchoring a $500M facility investment.
  • Built WM EarthCare brand from scratch as sole designer — still active 12+ years later.
  • Brought design in-house, saving $75K+ annually for WM and the City of Oakland.

// Portfolio

Prior

Earlier roles

KPMG LLP · International Parking Design · Tetra Tech R&D

View work
  • Proposal Manager — KPMG LLP, San Francisco, CA
  • Marketing Coordinator / Graphic Designer — International Parking Design, Oakland, CA
  • Graphic Designer — Tetra Tech R&D, Lafayette, CA

// Portfolio

Design & web

Adobe CCFigmaWordPressCanvaPowerPointKeynote

AI & automation

MS CopilotDALL-EGeminiClaudeSharePointAdobe AEM

Sales & marketing

HubSpotHighspotSalesforce

Narrative & content craft

PhotographyPlaywritingVideo editingPSA productionCampaign copywritingBrand voice

California College of the Arts

BFA, Graphic Design · San Francisco, CA

San Francisco State University

Certificate, Digital Marketing

Coursera

UX/UI Design · Google AI Fundamentals

College of San Mateo

Digital Media Certificate, Graphic Arts