Art Director & Brand Strategist

Dana
Constance

18+ years building brands across industries — by design. Healthcare, enterprise tech, municipal government, real estate — I've delivered results in all of them. Right now, a two-person team at Equitide is producing the foundational brand, web, and content output of a traditional five-person department — because I've built the AI workflows to make that possible. That's what I bring to the right company.

I'm not here to manage the past. I'm here to design what's next.

◉  Available for full-time roles · Bay Area & Remote  ·  LinkedIn ↗

◈ View Portfolio ✉ Let's Talk
Scroll

0

Design experience

0

Creative leadership

$1B+

Revenue from art direction

0

High-value leads captured

0

Donation lift at Stanford

$75K+

Annual savings in-housing design

// What clients say

"Dana built the WM EarthCare brand in 2010 from the ground up and handed us something that's still running — and still growing across WM's national footprint. That's not a project. That's a foundation."

Barry Skolnick, Area Vice President — Northern California Nevada Waste Management, Inc.

"Dana dug into our founders' rock-and-roll roots and turned it into the highest-lead-generating booth in 10 years at Workday Rising. Then he did it again in 2022, reconnecting us to our customers after two years of no conferences. In 2024, under a completely new brand, he pulled us right into the Cognizant brand sweet spot. His work developing the Collaborative Solutions Values Wheel was a game changer for building our employee culture. Hiring him as our first in-house designer in 2019 was one of our best decisions as a brand."

Bob Maller, President & Chief Culture Officer Collaborative Solutions

"Dana recognized my talent early in my career and helped shepherd me to my current role as a Director at Stanford Blood Center. His eye for future tech trends and campaigns like Give Good helped the organization grow its donor base during a critical transition to Stanford Healthcare."

// Philosophy

Good design is a utility — it should work hard, scale effortlessly, and solve real problems.

I've worked across healthcare, enterprise technology, municipal government, environmental services, and real estate — because great design thinking doesn't belong to any one industry. The strategic challenge of making compost feel premium and the challenge of making a $1B government RFP feel human are the same problem: find the truth, strip everything else, make it impossible to ignore.

That range is an asset. I learn domains fast, I ask the questions insiders stopped asking years ago, and I build things that hold up after I leave. I show up with my sleeves rolled up — I've built creative departments from scratch, managed six-figure budgets, and my heart is still in the craft. I'm not just here to direct the vision — I'm here in the tools, sweating the pixels, and delivering.

What I'm focused on now is finding the right company where I can combine that range with the tools that are reshaping what a single creative director can accomplish. At Equitide, a two-person team is currently producing the foundational brand, web, and content output of a traditional five-person department — because I've built the AI workflows that make that possible. For a mission-driven organization, that same leverage means a lean team can produce at a scale that used to require a much larger budget. AI-accelerated design, content, and process — not as a gimmick, but as a genuine multiplier for whatever the mission demands.

// Featured work
WM EarthCare food-wrap garbage truck — brand identity applied to fleet
Brand Identity · Waste Management

From Waste to Worth:
Building the Brand That Made Compost Premium

Sole designer · 2010 — Active 12+ years

WM EarthCare had a perception problem: its parent company was synonymous with garbage trucks, not premium agriculture. I built the entire brand from scratch — identity, packaging, digital, and advertising — around one idea: the Closed-Loop Story. It launched in 2010 and is still expanding across WM's national footprint today.

12+

Years active nationally

4×

Consumer segments served

Sole

Designer, concept to launch

◈ View case study →
// More work
View all →
2024 Cognizant Workday Rising Conference

Experiential · Cognizant

AI Transformation Wave

175+ leads · outshined Titanium sponsors

→
The Blood Count PSA

Video · Stanford Blood Center

The Blood Count Theatrical PSA

23% donation lift · six-figure donations

→
WM Davis Street Master Plan

Exhibit Design · Waste Management

Davis Street Master Plan

$500M capital investment secured

→
2019 Workday Rising Conference — Rock-n-Roll booth

Experiential · Collaborative Solutions

2019 Workday Rising — Rock-n-Roll

225 leads · named Most Fun booth

→
 Founding Creative Director · Equitide — Pre-seed startup · crowdfund launch 2026 |Santa Rosa, CA |Brand · Web · Social · AI-Augmented Content |Figma · AdobeCC · Copilot · Claude · DALL-E
Career timeline
2026
– Now

Equitide Current

Founding Creative Director · Santa Rosa, CA

↓ View details

Equitide is a pre-seeded crowdfunded real estate investment trust building attainable housing through a vertically integrated development model. I joined at founding to build the marketing, branding, web, and social media infrastructure from zero ahead of a 2026 crowdsource funding launch. equitide.io ↗

  • Developing the full brand identity system — logo iterations, visual language, typography, and color across all touchpoints from investor decks to social media.
  • Designing and building the public-facing website — architecture, UX, and content strategy for both investor and community audiences.
  • Building social media presence and content pipeline — LinkedIn, brand voice, and AI-accelerated content production for pre-launch awareness.
  • Co-leading crowdfund launch strategy — go-to-market positioning, investor messaging, and community outreach to drive early adoption.
2019
– 2025

Cognizant Workday Practice Previous

Senior Brand & Experiential Designer · Pleasanton, CA

↓ View work
  • Led visual strategy for 3 flagship Workday Rising conferences, supporting acquisition by Cognizant.
  • Captured 560+ high-value client contacts via immersive experiences: Rock-n-Roll, Human Connection, AI Transformation.
  • Conceived the CS Values Wheel — adopted firm-wide, installed as 4'×4' pieces in regional offices.
  • Led Microsoft Copilot rollout to streamline enterprise sales deck production.

// Portfolio

2019 Rising Conference 2022 Rising Conference 2024 Rising Conference Brand Collateral CS Core Values
2014
– 2019

Stanford Blood Center / Stanford Healthcare

Marketing & Design Manager · Palo Alto, CA

↓ View work
  • Led the 2015 brand refresh through SBC's acquisition into Stanford Healthcare.
  • Drove a 23% increase in blood donations and six-figure nonprofit donations via the Give Good campaign.
  • Directed interior design of the City of Campbell donor center — a spa-like branded environment.
  • Conceived, wrote, and storyboarded The Blood Count PSA screened in South Bay theaters.

// Portfolio

40th Anniversary Donor Center Interior Blood Count PSA
2010
– 2014

Waste Management, Inc.

Senior Creative Designer · Oakland, CA

↓ View work
  • Art directed the 2013 Oakland contract bid — securing $1B+ in future revenues.
  • Designed the Davis Street Master Plan exhibit anchoring a $500M facility investment.
  • Built WM EarthCare brand from scratch as sole designer — still active 12+ years later.
  • Brought design in-house, saving $75K+ annually for WM and the City of Oakland.

// Portfolio

WM EarthCare Brand Davis Street Plan Marcom Portal Waves 2 Wine Jersey
Prior

Earlier roles

KPMG LLP · International Parking Design · Tetra Tech R&D

↓ View work
  • Proposal Manager — KPMG LLP, San Francisco, CA
  • Marketing Coordinator / Graphic Designer — International Parking Design, Oakland, CA
  • Graphic Designer — Tetra Tech R&D, Lafayette, CA

// Portfolio

IPD Calendar Takara Bio Ad
Skills & stack

Design & web

Adobe CCFigmaWordPressCanvaPowerPointKeynote

Generative AI

ClaudeDALL-EGeminiMS CopilotMidjourneySora

Marketing tech

HubSpotHighspotSalesforceSharePointAdobe AEM

Narrative & content craft

PhotographyPlaywritingVideo editingPSA productionCampaign copywritingBrand voice
Education
◈

California College of the Arts

BFA, Graphic Design · San Francisco, CA

◈

San Francisco State University

Certificate, Digital Marketing

◈

Coursera

UX/UI Design · Google AI Fundamentals

◈

College of San Mateo

Digital Media Certificate, Graphic Arts