– Now
Equitide Current
Art & Marketing Director
↓ View details- Architecting the full brand and marketing launch for a vertically integrated real estate trust — from identity system to go-to-market strategy.
- Building AI-accelerated content workflows for video production and press — compressing launch timelines without sacrificing quality.
- Co-leading community and crowdsource strategy to drive investor awareness and early brand adoption.
- Operating as embedded creative and strategic partner to executive leadership across brand, content, and market positioning.
– 2025
Cognizant Workday Practice Previous
Senior Brand & Experiential Designer · Pleasanton, CA
↓ View work- Led visual strategy for 3 flagship Workday Rising conferences, supporting acquisition by Cognizant.
- Captured 560+ high-value client contacts via immersive experiences: Rock-n-Roll, Human Connection, AI Transformation.
- Conceived the CS Values Wheel — adopted firm-wide, installed as 4'×4' pieces in regional offices.
- Led Microsoft Copilot rollout to streamline enterprise sales deck production.
// Portfolio
– 2019
Stanford Blood Center / Stanford Healthcare
Marketing & Design Manager · Palo Alto, CA
↓ View work- Led the 2015 brand refresh through SBC's acquisition into Stanford Healthcare.
- Drove a 23% increase in blood donations and six-figure nonprofit donations via the Give Good campaign.
- Directed interior design of the City of Campbell donor center — a spa-like branded environment.
- Conceived, wrote, and storyboarded The Blood Count PSA screened in South Bay theaters.
// Portfolio
– 2014
Waste Management, Inc.
Senior Creative Designer · Oakland, CA
↓ View work- Art directed the 2013 Oakland contract bid — securing $1B+ in future revenues.
- Designed the Davis Street Master Plan exhibit anchoring a $500M facility investment.
- Built WM EarthCare brand from scratch as sole designer — still active 12+ years later.
- Brought design in-house, saving $75K+ annually for WM and the City of Oakland.
// Portfolio
Earlier roles
KPMG LLP · International Parking Design · Tetra Tech R&D
↓ View work- Proposal Manager — KPMG LLP, San Francisco, CA
- Marketing Coordinator / Graphic Designer — International Parking Design, Oakland, CA
- Graphic Designer — Tetra Tech R&D, Lafayette, CA
// Portfolio
Design & web
AI & automation
Sales & marketing
Narrative & content craft
California College of the Arts
BFA, Graphic Design · San Francisco, CA
San Francisco State University
Certificate, Digital Marketing
Coursera
UX/UI Design · Google AI Fundamentals
College of San Mateo
Digital Media Certificate, Graphic Arts



