Takara Bio: Motion-Based LinkedIn Campaign

// The brief

Motion-based, multi-paneled LinkedIn ad promoting a sales program for newly opened scientific research labs at Takara Bio.

// The execution

Designed and produced a multi-panel motion advertisement optimized for LinkedIn's feed format. The piece used precise animation timing to guide the viewer through the lab program's key value propositions while maintaining the technical authority expected in the life sciences sector.

// Tools used

• Photoshop — Image compositing and static frame design
• Illustrator — Vector graphics and layout
• After Effects — Motion and animation
• Canva — Final format optimization for LinkedIn