Brand voice & narrative

Words That Make
Audiences Lean In

I'm a produced playwright who writes corporate campaigns, PSA scripts, and brand narratives. The discipline is the same: every line must earn its place, and the goal is always a room full of people who can't look away.

Table read for The Latchkey Kidnapper, 2025

Table read — The Latchkey Kidnapper, 2025

// The through-line

If you can make an audience laugh, you've earned the right to make them feel.

Most corporate copy is written to avoid being wrong. I write to be remembered. That instinct comes from the stage, where there's no hiding: if a line doesn't land, you hear it in real time. Eighteen years of corporate brand work and a produced play later, that feedback loop has sharpened everything — from a Stanford donor campaign that drove a 23% lift to a Cognizant conference experience that captured 560+ enterprise leads.

Brand voice, executive narrative, PSA scripts, campaign copy — I approach them all the same way: find the human truth, strip everything else, then say it in a way no one else would.

// Narrative capabilities

Brand Voice Development

Building the verbal identity that anchors a brand — tone guidelines, messaging hierarchies, vocabulary do's and don'ts. The voice that makes every touchpoint feel unmistakably us.

Executive Storytelling

Transforming data, strategy, and vision into presentations that win deals and move rooms. PowerPoint decks that executives actually want to give — because the narrative arc does the persuasion before anyone opens their mouth.

Campaign Copywriting

Taglines, campaign concepts, donor appeals, event themes — copy that integrates seamlessly with the visual system and gives the design something worth reading.

Script & Video Narrative

Conceiving, writing, and storyboarding video content — from 30-second PSAs to long-form brand films. I've taken scripts from first draft through theater screening and corporate conference production.

Content Architecture

Structuring content ecosystems: website copy, capability decks, microsites, intranet portals. Information designed to be found, read, and acted on — not just published.

Playwriting & Live Narrative

Produced playwright, Awesome Theatre 2025 Weirdstock finalist. Live performance forces precision: you learn exactly which words earn attention and which ones lose a room. That instinct transfers directly to every corporate brief.

// Narrative at work — corporate outcomes
The Blood Count PSA still

PSA Script · Stanford Blood Center

The Blood Count

Conceived, wrote, and storyboarded a theatrical PSA that ran in South Bay movie theaters — fusing sharp copy with cinematic direction to drive donor engagement for a nonprofit blood center.

23% donation lift · six-figure nonprofit donations

 Cognizant AI Transformation Wave booth

Conference Theme & Narrative · Cognizant

AI Transformation Wave

Developed "The Transformation Wave" — the overarching narrative concept that unified visual design, booth messaging, event scripting, and sales conversations across the 2024 Workday Rising conference floor.

175+ enterprise leads captured · recognized internally for outshining Titanium sponsors

 Collaborative Solutions Core Values Wheel

Brand Voice System · Cognizant

CS Core Values Wheel

Translated an abstract set of company values into a visual and verbal system that resonated across cultures and seniority levels — adopted firm-wide and installed in regional offices as a permanent fixture.

Firm-wide adoption · installed as 4'×4' pieces in regional offices

 Rock-n-Roll Human Connection conference theme

Experience Theme & Copy · Cognizant

Rock-n-Roll Human Connection

Named and built the narrative framework for a rock-and-roll-themed conference experience rooted in the founder's personal brand story — a copywriting and concept brief that informed every design decision downstream.

560+ high-value leads across the 2019–2024 conference series
// Where the instinct comes from
The Latchkey Kidnapper — official Weirdstock poster

Latest work

The Latchkey Kidnapper

A comedic murder mystery co-written with playwright Bryce Allemann — exploring nostalgia, true crime, love, and breakfast cereals. Selected as a finalist at Awesome Theatre's 2025 Weirdstock festival and currently in development for a 2026 production run.

Comedy is the hardest discipline in writing. It demands absolute precision: the wrong word, the wrong beat, and the joke is gone. Spending years in that pressure cooker has made every other form of writing feel straightforward by comparison.

Weirdstock 2025 Finalist · Awesome Theatre
Inquire about production

What playwriting gives a corporate creative that no brief ever will:

Need a voice that moves people?

Let's talk about what your brand should sound like — and what it should make people do.

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