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2024 Cognizant Workday Rising Conference

Experiential Design

2024 Workday Rising. AI Transformation Wave

Cognizant · 2024

Brand Identity · Web · Social

Equitide. Building the Brand from Zero

Equitide · 2026 — Active Pre-launch

WM Davis Street Master Plan

Brand · Environmental Design

WM Davis Street Master Plan

Waste Management · 2013

2019 CS Workday Rising

Experiential

2019 Workday Rising Conference. Rock-n-Roll Theme

Collaborative Solutions · 2019

HALCYON

Typography · Specimen

Halcyon Grotesque Type Specimen

Academic Project · 2008 — Ongoing

City of Oakland Zero Waste RFP. We Are Oakland campaign tab showing WM CNG truck at Fox Oakland Theater

Brand Strategy · Government Bid · Art Direction

City of Oakland Zero Waste RFP. We Are Oakland

Waste Management of Alameda County · 2013

South Bay Donor Center

Interior Design · Brand

South Bay Donor Center

Stanford Healthcare · 2018

Cognizant Brand Collateral Migration

Brand Transition · Enterprise Scale

Cognizant Brand Collateral Migration

Cognizant · 2021–2025

The Blood Count PSA

Video · PSA

The Blood Count Theatrical PSA

Stanford Blood Center · 2015

Meridian
Live type tester

Typography · Systems Design

Meridian Brand Type System

Brand Typography · 2025

In that Empire, the Art of Cartography attained such Perfection—

Typography · Editorial Design

On Exactitude in Science — Editorial Layout

Editorial Typography · 2021

9:41
Good morning
Dana
Donations
24
Lives
72
You're eligible!
Book now →
9:41
What to donate?
Whole blood
~1 hr · every 56 days
Helps 3 patients
Platelets
~2.5 hrs · cancer patients
Continue →
9:41
You're booked!
Menlo Park Center
June 14 · 10:30 AM
Add to calendar

AI Prototyping · UX Design · Mobile

Stanford Blood Center Donor App Redesign

AI Prototyping · Vibe Coding · 2026

NBTC Brand Identity, logo concept exploration

Brand Identity · Healthcare

NBTC Brand Identity

National Blood Testing Cooperative · 2019 — Active

I believe that even the biggest corporate challenges deserve a touch of rebellion and a clear, compelling narrative.