Self-initiated series · Motion Design · Social Media
A series of vertical science shorts. Each one takes a single measurement, from the width of a proton to the depth of an ocean, and makes its scale something you can feel in under 40 seconds. Every short opens on its number, ends on a question, and has a visual style of its own.
// The measurements
Measurement 01
LIGO
A detector that registers a change about 1/10,000 the width of a proton.
Iridescent spectrum on deep space blue
Watch on YouTube ↗
Measurement 02
Gravity Probe B
Scale a ball up to Earth's size and its bumps stay under eleven meters.
Retro mission patch: cream, burnt orange, navy ink
Watch on YouTube ↗
Measurement 03
Optical Clock
Ticks every second, counted from the light of strontium atoms.
Swiss typographic: black, red, off-white
Watch on YouTube ↗
Measurement 04
DNA
Two meters of DNA, packed into a nucleus about six micrometers wide.
Risograph zine: magenta, blue, yellow halftone
Watch on YouTube ↗
Measurement 05
Expansion Tension
Two ways to measure the expanding universe, and they disagree by eight percent.
Constructivist poster: black, red, cream
Watch on YouTube ↗
Measurement 06
Electron
The magnetism of a single electron, known to about one part in eight trillion.
Bauhaus: primary colors, geometric blocks
Watch on YouTube ↗
Measurement 07
Kola Borehole
The deepest hole ever drilled, still only 0.19% of the way to Earth's center.
Geological survey plate: serif type, earth-tone strata
Watch on YouTube ↗
Measurement 08
Argo Floats
Floats that dive two kilometers every ten days to take the ocean's temperature.
Blueprint: white linework on engineering blue
Coming soon to YouTube
Measurement 09
Continental Drift
The Atlantic is widening about as fast as your fingernails grow.
Paper cut-out collage: teal, coral, mustard
Coming soon to YouTube
Measurement 10
Atlantic Conveyor
Cubic meters of water per second in the Atlantic's great overturning current.
Textured fabric and wood grain, isometric cubes
Coming soon to YouTube
Measurement 11
Shortest Time
The shortest time ever measured: a photon crossing a hydrogen molecule.
Luminous instrument display: glowing type on a dark grid
Coming soon to YouTube
Measurement 12
SS United States
Fastest across the ocean, largest beneath it: a 990-foot liner and a reef record.
Mid-century ocean liner poster: sunburst, navy, cream, red
Watch on YouTube ↗
// How the series works
Every short opens on its hook number, big and alone. From Measurement 08 on there is no opening title card at all, so the first frame already has a reason to stay.
Each short builds a scale ladder drawn as a ruler in that video's own palette. One amber marker rides every ruler, so twelve different looks still read as one series.
Swiss type, risograph, blueprint, paper cut-outs, a mid-century poster: each measurement gets the visual language that suits it, inside one shared structure.
Burned-in type carries every beat, so the story reads on mute. A HeyGen voiceover and licensed Artlist music add the layer for people who have sound on.
The full method, from the beat structure to the voice and music workflow, is in the process case study. The first short, LIGO Precision, has its own write-up.
Follow the channel to see each new short as it goes up, and tell me in the comments which measurement to take on next.