Defining Four Decades: A Commemorative Logo and Interactive Digital Timeline

// The challenge

Since 1978, Stanford Blood Center has been a global leader in transfusion medicine. The 40th anniversary required a visual identity celebrating four decades of innovation without losing the brand recognition built within the Stanford School of Medicine community.

// The strategy

I designed a commemorative mark centered on Fresh Heritage — integrating the iconic SBC heart graphic into a custom "40" numeral. Instantly recognizable to long-time donors while signaling a milestone achievement.

I also co-developed an interactive digital timeline using archival imagery and clean UI elements, letting users explore SBC's milestones from 1978 to the present.

// The result

• Physical Touchpoints: Limited-edition apparel, donor stickers, and commemorative pins.
• Digital Reach: The interactive timeline served as the centerpiece for SBC's 2018 digital storytelling strategy.
• Internal Culture: The campaign unified staff and donors with high engagement throughout the year.