Defining Four Decades: A Commemorative Logo and Interactive Digital Timeline

// The challenge

Since 1978, Stanford Blood Center has been a global leader in transfusion medicine. The 40th anniversary required a visual identity celebrating four decades of innovation without losing the brand recognition built within the Stanford School of Medicine community.

// The strategy

I designed a commemorative mark centered on Fresh Heritage — integrating the iconic SBC heart graphic into a custom "40" numeral. Instantly recognizable to long-time donors while signaling a milestone achievement.

I also co-developed an interactive digital timeline using archival imagery and clean UI elements, letting users explore SBC's milestones from 1978 to the present. The timeline is still live on Stanford Blood Center's website.

1978 — 2018

Forty Years

Live digital experience

Stanford Blood Center — Interactive History Timeline

Co-designed and built for SBC's 40th anniversary — archival imagery, milestone storytelling, and clean UI letting users explore four decades of transfusion medicine innovation from 1978 to the present.

Visit live timeline ↗

// The result

• Physical Touchpoints: Limited-edition apparel, donor stickers, and commemorative pins.
• Digital Reach: The interactive timeline served as the centerpiece for SBC's 2018 digital storytelling strategy.
• Internal Culture: The campaign unified staff and donors with high engagement throughout the year.