Scalable Brand Transformation: The Cognizant Workday Practice

// The challenge

Following the acquisition of Collaborative Solutions by Cognizant, all legacy brand identity was retired. I was tasked with lead design for a massive brand migration: converting all existing collateral to Cognizant's global standards within a strict twelve-month window.

// The solution

• Systems Design: Developed a suite of master Adobe InDesign templates ensuring 100% brand alignment across all 51 documents.
• Visual Synthesis: Curated a photography library blending human-centric shots with AI-generated abstract textures — bridging legacy "people-first" brand with Cognizant's "tech-forward" identity.
• Production Workflow: Established a streamlined review loop with the content strategy team for visual and linguistic consistency.

// The result

The refreshed collateral suite was distributed rapidly to Cognizant's Workday Practice sales team — arming them with materials that credibly positioned the newly formed practice as a seasoned, full-service Workday partner with genuine depth of knowledge and service capability. For a practice still establishing its identity post-acquisition, the speed of delivery and the quality of the output mattered equally: it signaled to the market that Cognizant hadn't just absorbed a company — it had inherited serious expertise.