Strategic Environmental Design: $500M Funding Initiative

// The challenge

Support the securement of financing for a $500M facility through a high-impact physical narrative at WM's Oakland HQ.

"Designing at this scale is about hierarchy. A 35-foot wall can easily become overwhelming. My goal was to create a layered experience: the satellite photo provides the 'What,' the illustrations explain the 'How,' and the video provides the 'Why.'"

// The solution

• Content Architecture: The wall was structured as a left-to-right narrative journey — Recover → Repurpose → Davis St. Master Plan → Organics Processing → Reuse — mirroring the actual physical flow of materials through the facility.
• Macro-to-Micro Storytelling: A custom-shot satellite photograph of the Bay Area service area as the foundation, providing immediate geographic context.
• Conceptual Illustration: Original illustrations of complex recycling machinery and waste-stream flows making the futuristic facility tangible.
• Multimedia Integration: A video monitor playing a five-minute introductory loop as a dynamic layer to the static display.

// Design process

// The result