Systemizing Success: Building a Custom Internal Resource Center

// The challenge

As Waste Management's NorCal organization grew, Sales, Communications, and Customer Relations teams faced a significant information silo problem. Critical brand collateral, client data, and request forms were scattered across local drives and email threads — causing version-control issues and workflow bottlenecks.

// The solution

• Information Architecture: Restructured document hierarchy so the most-used sales assets were accessible within two clicks.
• Functional Design: Integrated custom request forms to automate creative intake, moving requests out of messy email inboxes into an organized queue.
• UI Customization: Applied brand guidelines to the SharePoint environment — a professional internal experience that felt like a bespoke app, not a generic corporate tool.

// The result

• Workflow Efficiency: Dramatic reduction in time spent searching for assets — sales team focused on closing deals.
• Customer Satisfaction: Faster access to accurate information led to quicker turnarounds on client inquiries and RFPs.
• Brand Integrity: 100% of client-facing materials guaranteed to be the most recent, brand-approved versions.