Pedaling for a Purpose: Award-Winning Apparel Design

// The challenge

As Waste Management's NorCal/Nevada cycling team grew 400% for the Waves 2 Wine National MS Society fundraiser, the existing "company logo on a shirt" approach no longer fit the scale or mission. A new kit was needed that reflected WM's evolution into an environmental leader.

// The strategy

Drawing on my own experience as a competitive cyclist, I knew the jersey had to stand out in a sea of spandex. I moved away from literal waste imagery, instead developing a signature abstract graphic based on a compostable leaf — emphasizing the circularity of composting and recycling, using a crisp white and environmental green palette.

// The result