WM Marcom Web Portal

// The challenge

Waste Management's Northern California and Nevada marketing team was managing communications requests across multiple markets, business lines, and audiences — residential, commercial, industrial, and municipal — with no centralized system for accessing approved templates, ordering materials, or submitting creative requests. The result was inconsistent brand application, duplicated effort, and slow turnaround times across the region.

// The solution

I designed and built an internal web portal that consolidated WM's marketing communications infrastructure into a single self-service platform. The portal gave field teams and sales staff access to approved collateral, on-demand print ordering, and a structured request form for custom creative work — all within a branded interface that reinforced WM's visual standards.

• Collateral library: Organized by audience segment and material type — brochures, mailers, press releases, electronic newsletters — with download and print-on-demand functionality.
• Project request system: Structured intake form replacing ad-hoc email requests, capturing brief details, deadlines, and approval chains at submission.
• Brand compliance: All downloadable assets pre-approved and version-controlled, eliminating outdated materials from circulation.
• Cross-brand integration: Sections for WM EarthCare, Media, Public Education, and Internal Communications keeping related assets logically grouped.

// The result