I'm a produced playwright who writes corporate campaigns, PSA scripts, and brand narratives. The discipline is the same: every line must earn its place, and the goal is always a room full of people who can't look away.
Table read — The Latchkey Kidnapper, 2025
Brand Voice Development
Building the verbal identity that anchors a brand — tone guidelines, messaging hierarchies, vocabulary do's and don'ts. The voice that makes every touchpoint feel unmistakably us.
Executive Storytelling
Transforming data, strategy, and vision into presentations that win deals and move rooms. PowerPoint decks that executives actually want to give — because the narrative arc does the persuasion before anyone opens their mouth.
Campaign Copywriting
Taglines, campaign concepts, donor appeals, event themes — copy that integrates seamlessly with the visual system and gives the design something worth reading.
Script & Video Narrative
Conceiving, writing, and storyboarding video content — from 30-second PSAs to long-form brand films. I've taken scripts from first draft through theater screening and corporate conference production.
Content Architecture
Structuring content ecosystems: website copy, capability decks, microsites, intranet portals. Information designed to be found, read, and acted on — not just published.
Playwriting & Live Narrative
Produced playwright, Awesome Theatre 2025 Weirdstock finalist. Live performance forces precision: you learn exactly which words earn attention and which ones lose a room. That instinct transfers directly to every corporate brief.
PSA Script · Stanford Blood Center
The Blood Count
Conceived, wrote, and storyboarded a theatrical PSA that ran in South Bay movie theaters — fusing sharp copy with cinematic direction to drive donor engagement for a nonprofit blood center.
23% donation lift · six-figure nonprofit donations
Conference Theme & Narrative · Cognizant
AI Transformation Wave
Developed "The Transformation Wave" — the overarching narrative concept that unified visual design, booth messaging, event scripting, and sales conversations across the 2024 Workday Rising conference floor.
175+ enterprise leads captured · recognized internally for outshining Titanium sponsors
Brand Voice System · Cognizant
CS Core Values Wheel
Translated an abstract set of company values into a visual and verbal system that resonated across cultures and seniority levels — adopted firm-wide and installed in regional offices as a permanent fixture.
Firm-wide adoption · installed as 4'×4' pieces in regional offices
Experience Theme & Copy · Cognizant
Rock-n-Roll Human Connection
Named and built the narrative framework for a rock-and-roll-themed conference experience rooted in the founder's personal brand story — a copywriting and concept brief that informed every design decision downstream.
560+ high-value leads across the 2019–2024 conference series
Latest work
A comedic murder mystery co-written with playwright Bryce Allemann — exploring nostalgia, true crime, love, and breakfast cereals. Selected as a finalist at Awesome Theatre's 2025 Weirdstock festival and currently in development for a 2026 production run.
Comedy is the hardest discipline in writing. It demands absolute precision: the wrong word, the wrong beat, and the joke is gone. Spending years in that pressure cooker has made every other form of writing feel straightforward by comparison.
Foundation · 1998–2015
Thunderbird was the pressure cooker where everything converged. I joined as a contributor in 1998 and earned a core member role by 2003, spending over a decade at the center of one of San Francisco's most distinctive independent theatre companies — serving as marketing director, graphic designer, stage manager, and lighting and sound operator, while contributing to every major decision about how the company ran.
Three plays entered the Thunderbird canon co-written with Bryce Allemann: The Nite Lites, Release The Kraken, and Salty Towers. Two additional co-written works — The Life of Poseidon and Heracles and Things He Killed — were Thunderbird's contributions to the SF Olympians Festival, No Nude Men's annual celebration of Bay Area theatrical mythology.
Poster design · Art direction
Pride and Succubus — 2008 summer show. Poster art, show card, and promotional design. "She slays. He sucks. Romance is hell." New Langton Arts, San Francisco.
The same design instinct that built the WM EarthCare brand and the Cognizant conference environments — make it impossible to look away — was sharpened right here, on a tight budget, for a real audience.
I was also the company's primary photographer and art director for all promotional work — producing imagery that earned front covers of SF Weekly, The Guardian, and SF Examiner, and placement in the San Francisco Chronicle. That's not hobbyist photography. That's editorial work for the city's most-read alt-weeklies, on behalf of an ensemble I helped build.
When you're the designer, the writer, the stage manager, and the person taking the cover photo, you stop thinking in disciplines and start thinking in outcomes. Every problem is a creative problem. That's still true at every desk I sit at.
What playwriting gives a corporate creative that no brief ever will:
Let's talk about what your brand should sound like — and what it should make people do.