Waves 2 Wine Cycling Jersey

// The brief

Waves 2 Wine is a Northern California cycling event connecting the Bay Area coast to wine country. The annual jersey is a prized piece of event merchandise — riders wear it throughout the event and long after. The design needed to capture the spirit of the ride: coastal California, vineyard culture, endurance, and the joy of the journey.

// The design

The jersey identity draws from the dual character of the ride — the Pacific coast at the start and the warm Sonoma vineyards at the finish. Color blocking references the shift from cool coastal fog to warm inland sun, with the route arc as the central graphic element tying both environments together.

Apparel design requires a different discipline than print — every element has to read at speed, hold up under movement, and work across a range of body types and sizes. The typography was selected for legibility at distance and the color palette chosen to remain vibrant through washing and sun exposure across multiple seasons.

// The result