Presentation Design · Production, Not Just Strategy
Practice overview slide, Workday Application Support proposal for HCSC. A one-page dashboard replacing what was originally three pages of bullet points.
Most of the case studies on this site show brand strategy and creative direction at the campaign level, building a system from zero. These two decks are the opposite kind of proof: given a fixed brand system, a hard deadline, and a pile of dense content someone else wrote, produce a document a client or a conference room can actually read.
A sales proposal deck for a $2.3M Workday application-management-services engagement, co-branded for the client (HCSC) and produced under deadline pressure. The job was turning staffing models, service-level assumptions, and a seven-week transition plan into something a healthcare procurement committee could scan in a first read, all inside Cognizant's existing corporate template and holding two logo systems on the cover without either one losing weight.
A presentation built for Collaborative Solutions' annual Cultivate user conference, produced entirely inside an established brand system, fixed palette, icon library, badge and logo treatments already in circulation across the company's marketing. Four slides shown here from a longer deck, selected for how much visual information they carry per page.
Brand strategy and art direction are one register. Turning around clean, on-brand slides inside someone else's template on a deadline is a different, narrower skill, and it's the one that shows up daily in production and in-house design roles. These two decks are the clearest proof I have of that skill specifically: real client deliverables, not internal drafts, produced at a professional standard under time pressure.
Decks are one format. The same execution-layer skill shows up elsewhere on this site in formats that don't fit neatly under "brand strategy" either: a motion-based LinkedIn ad for Takara Bio, an HTML recruitment email for IDEA built around real, unsorted case photography, the print collateral inside the WM EarthCare brand, truck wraps, a vineyard leave-behind postcard, a full-page newspaper ad, trade-show signage, and the printed booth environment built for Workday Rising 2019, backdrop panels, station signage, and party signage, all visible in that case's walkthrough video, not just the concept behind it.